Ep 2-4 - Interview with Mitch Joel: Taking Control of your Personal Branding
February 27th, 2007 by 
chris
Ep 2-4 - Interview with Mitch Joel: Taking Control of your Personal Branding -:- answersforfreelancers@gmail.com [1:06:36m]: Play Now | Play in Popup | Download
In this fantastic episode, we speak with Mitch Joel, president of Twist Image and host of 6 Pixels of Separation, about the value and importance of building, not just your company brand, but also, in building your personal brand.
We all have a personal brand, whether we work on it or not. What people think of you. What they think of your values, your personality, your dependability, the quality of your work and your character. Its something that just exists. Grabbing hold of your personal brand, and making sure that people see you for who your really are, is a task that most of us neglect.
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Know it or not, we all have a number of networks in our lives. Our friends. Our family. Our workmates. All are sub-networks within the larger network we call our lives. Networks happen every day, and as we change and grow, our networks change and grow with us. We use our networks for information, connections and help. We find great entertainment, deals, and services based on recommendations from our networks. Networking isn’t about selling, its about creating and passing along goodwill to those you work with, like, and respect. When you’re connected, it stops becoming about whether or not you can solve the problem, and instead becomes about whether or not your network can solve the problem. If you get that, you begin to see the power of networking. If you see the power of networking, then you start seeing the need to pay attention and manage your networking efforts. Networking isn’t about selling, its about connecting. It isn’t about selling, its about solving problems. It isn’t about selling, its about creating communities. It isn’t about selling, its about becoming top-of-mind to those who can help you build your business. Networking isn’t about selling, its about living.
Michael Gerber, author, entrepreneur, and acclaimed business consultant, talks to us about what happens when Freelancers are ready to start growing their business into a true company. The kind of business that allows the owner to touch the world in a way that is truly meaningful and allows him the freedom to pursue those interests, both inside and outside of work, that he feels are the most important.